
Landing Page
Re-design
Client
KVP Business Solutions
Tools used
Figma
Deliverables
Landing page design
Styleguide
Overview
Re-design the landing page of the KVP Business solutions email marketing campaign, to provide easy access to update or edit user preferences
Challenges
Option to edit user preference was not available
Solution
- Helped with re-design the landing page and provided an easy way for user preference update.
- Used LDS (Lightning Design System) to make the design compatible with Salesforce, as per client requirement
My Role
- User Experience
Creative process
Helped the client with designing the product app and website by understanding the goals and success metrics for the project. Followed the traditional UCD (User Centric Design) process.
Research
Define
Ideate
Design
Research

After understanding the business goals and project requirements, I started with Heuristic Evaluation, to figure out the challenges and issues, that existed in the present design. The purpose of this research was to figure out the below areas.
- To make the client understand the issues already existed in the present design, which need to be fixed
- To provide me a starting point of what areas I need to focus on while re-designing that improves the UX of the design
I conducted a thorough audit of the live application, prepared a UX report, and presented it to stakeholders, to analyze and discuss the next steps for the project.

Define

After presenting the Heuristics to client stakeholders, I started with creating the wireframes to ideate on possible layouts and content patterns. Created 3 variations for both web and mobile to validate with the stakeholders.

Design

After confirmation of the wireframe from the client, I started with the Visual Design. Created the style guide and the hifi mockups.
Color scheme
The color scheme was selected based on persona and business goals

UI elements
Typography
Segoe UI is used throughout the design, as recommended for Salesforce Lightning Design System in Windows








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