Landing Page

Re-design

Client

5

KVP Business Solutions

Tools used

5

Figma

Deliverables

5

Landing page design

5

Styleguide

Overview

Re-design the landing page of the KVP Business solutions email marketing campaign, to provide easy access to update or edit user preferences

Challenges

M

Option to edit user preference was not available

Solution

Helped with re-design the landing page and provided an easy way for user preference update.
Used LDS (Lightning Design System) to make the design compatible with Salesforce, as per client requirement

My Role

User Experience

Creative process

Helped the client with designing the product app and website by understanding the goals and success metrics for the project. Followed the traditional UCD (User Centric Design) process.



Research



Define



Ideate



Design

Research

After understanding the business goals and project requirements, I started with Heuristic Evaluation, to figure out the challenges and issues, that existed in the present design. The purpose of this research was to figure out the below areas.

To make the client understand the issues already existed in the present design, which need to be fixed
To provide me a starting point of what areas I need to focus on while re-designing that improves the UX of the design

I conducted a thorough audit of the live application, prepared a UX report, and presented it to stakeholders, to analyze and discuss the next steps for the project.

Define

After presenting the Heuristics to client stakeholders, I started with creating the wireframes to ideate on possible layouts and content patterns. Created 3 variations for both web and mobile to validate with the stakeholders.