
Attra wallet
Overview
Attra is a service-based company in the B2B domain. They specialize in the banking, finance, and payments industry. To showcase their expertise in the payment domain, they wanted to launch a payment app for in-house employees. The idea was to integrate their rewards system and provide employees with a more convenient way to make payments to the office vendors in the cafeteria and promote domain expertise and branding.
My Role
Individual contributor helped with designing the hifi mockups, usability testing, style guide creation & documenting
Deliverables
Styleguide
Hifi Mockups
Prototype
Challenges
Employees rewards platform was difficult to access
Failed transaction due to poor network connectivity
Tools
Figma
Confluence
Hotjar
Solution
QR based payment app
Redeem rewards to wallet
Pay later option, incase of network issues
Key impact
Once the app was launched, it was observed that there were still disputes in transactions, however, the wait time was reduced for both employees and vendors, as the Pay Later feature eased the transaction. Also, there was a great response due to rewards redemption and discounts.
- Failed transaction – 55%
- Wait time – 35%
- EMPLOYEE SATISFACTION – 75%
Creative process
Since the project had a short timeline for launch, we decided to follow Design Sprint as it helped to align requirements much faster with business stakeholders and also initiated the concept of Design Thinking within the organization in Leadership level.

Research
During the research phase we started with the Stakeholder interviews to understand the goals of the project and finalizaed the KPI’s to track. In this stage, my role was
- To collaborate with Design Lead for conducting the design workshops,
- Capturing notes & sharing resources like questionnaire, templates, etc. to drive the workshop in an efficient manner.
After conducting the Stakeholder interviews, we started connecting with our colleagues. Our goals here was:
- To learn about their present experiences
- To understand user’s reactions about integrating the rewards system into this payment app, which could also help them with coupons and offers in day-to-day transactions.

As one of the issue was very common and the users were in house it helped was to empathize with our users a lot better. The research methods we used are User Interviews & Survey to capture both qualitative and quantitative insights. My role in this stage were:
- Collaborated with the team for analyzing the research findings. Thematic Analysis approach was followed to summarize the insights quickly & easily
- Creating the presentation for sharing the insights with Stakeholders & Senior leaders
During the research, I observed that most of the users were not much interested in using a separate payment system, even though there were instances of failed and delayed transactions. But when they realized that the organization was also planning to integrate our reward system where they can avail of discounts and offers, they seem to like it.
Also, as mentioned, employees were very hurt as they were sometimes failing to redeem their rewards on time, with no reminder.
Share the Insights here
Define

In this phase, I was tasked with some of the below activities along with a Senior Designer
- To define the user’s journey and map out the activities.
- To understand different tasks user might be willing to perform by creating User stories & HMW (How Might We) questions.
The product was designed for three different roles. One for the employees (user) and the other two for admin, agents with different tasks.
For users
- Make payment for any purchase
- Redeem rewards in the wallet
- Apply coupons/offers in the transactions
- Users can Pay later if required for situations like poor network or failed transaction
For admin
- Approval for the vendors onboarding
- Tracking of all users detail
- Tracking of any disputes between vendors and employees
For Agents/Vendors
- Payment accept
- Offer discount
- Menu uploading
- Transaction details
Design

We started with creating the information architect, followed by wireframes to validate the content layout for the app. After creating the hifi mockups I also performed Usability to validate the designs.
Admin Dashboard



Usability findings

Unclear, with profile and homepage
Offers from vendors were difficult to find
Transaction details was in side nav
User app (Employees)




Learnings
Once the app was launched, it was observed that there were still disputes in transactions, however, the wait time was reduced for both employees and vendors, as the Pay Later feature eased the transaction. Also, there was a great response due to rewards redemption and discounts.
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