Mobile & Web App Design
Attra is a service-based company in the B2B domain. They specialize in the banking, finance, and payments industry. To showcase their expertise in the payment domain, they wanted to launch a payment app for in-house employees. The idea was to integrate their rewards system and provide employees with a more convenient way to make payments to the office vendors in the cafeteria and promote domain expertise and branding.
Employees rewards platform was difficult to access
Failed transaction due to poor network connectivity
QR based payment app
Redeem rewards to wallet
Pay later option, incase of network issues
- User Experience
- Visual Design
Since the project had a short timeline for launch, the process I followed was Double Diamond as it helped to align with stakeholders the work we will be doing in each phase and the value we can have by following the same.
After discussing the project requirement with the project manager and business head, I started to interact with our employees to understand what challenges they face to make payments and the issues faced to interact with the rewards portal. The purpose of this research was to figure out the below areas.
- To deep dive into the user’s actual needs, how they are dealing with the present situation, and what ideas they have to improve the challenge they are facing
- To understand user’s reactions to integrating a rewards system into a payment app, which could also help them with coupons and offers in day-to-day transactions.
The process I used to conduct my research findings was MVR (Minimum Viable Research) as I needed to validate my hypothesis and have some insights to share with the stakeholders.
During the research, I observed that most of the users were not much interested in using a separate payment system, even though there were instances of failed and delayed transactions. But when they realized that the organization was also planning to integrate our reward system where they can avail of discounts and offers, they seem to like it.
Also, as mentioned, employees were very hurt as they were sometimes failing to redeem their rewards on time, with no reminder.
In this phase, we actually did multiple ideations and brainstorming session with stakeholders. The goals of this process was to figure out the below areas.
- To define the user’s journey and map out the activities.
- To understand different tasks user might be willing to perform by creating User stories & HMW (How Might We) questions.
The product was designed for three different roles. One for the employees (user) and the other two for admin, agents with different tasks.
- Make payment for any purchase
- Redeem rewards in the wallet
- Apply coupons/offers in the transactions
- Users can Pay later if required for situations like poor network or failed transaction
- Approval for the vendors onboarding
- Tracking of all users detail
- Tracking of any disputes between vendors and employees
- Payment accept
- Offer discount
- Menu uploading
- Transaction details
We started with creating the information architect, followed by wireframes to validate the content layout for the app. After creating the hifi mockups I also performed Usability to validate the designs.
The color scheme used was the brand colors.
Typography used was Source Sans Pro
Unclear, with profile and homepage
Offers from vendors were difficult to find
Transaction details was in side nav
User app (Employees)
Once the app was launched, it was observed that there were still disputes in transactions, however, the wait time was reduced for both employees and vendors, as the Pay Later feature eased the transaction. Also, there was a great response due to rewards redemption and discounts.
- Failed transaction – 55%
- Wait time – 35%
- EMPLOYEE SATISFACTION – 75%
UI/UX Design, Web Design
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Helped in designing the dashboard for displaying internal business unit performance in one single platform.
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