If you are just starting out in UX design and looking out how to create a user persona, and what all elements the persona should have then worry not, you are not alone in this journey.
In the article below, you will learn about all the essential elements you need to have to create an effective User Persona that not only provides value to your team but also acts as a guiding tool for the product design team.
Let us explore the details below.
Table of contents
What is a User Persona?
6 essential elements for a User Persona
What is a User Persona
A User Persona can be defined as a fictional character, that contains the details of your target audience received via multiple research processes. The persona can be created during any stage of a project. But good to have a Persona created before the actual design work starts, as it acts as a guiding path for the team to brainstorm ideas for the product by knowing for whom you will be actually creating things.
6 essential elements for a User Persona
While creating a persona, you can add different elements depending on the needs and goals of your project. Below are some of the essential elements a well-documented persona must have.
1. User details
In this section, you can include some of the user information like Name, Age, Location, About, etc. Not to mention, while for some personas you may not get the age directly, and can go with mentioning the age group.
Specify the goals that users may have and want to achieve through the product. There could be multiple goals from different users.
Similar to goals, try to gather the user challenges also known as pain points. Depending on what problems you are trying to solve for users through your product ask some open-ended questions to the users to capture a few of their challenges. Find the User Interview Questionnaire here.
This section is optional but good to have. In this section, you will try to understand the driving factors for your users. What are those elements that persuade them to do their work? The idea of this type of data point is to have a deeper understanding of your users, and how better you can help your users with a better customer experience.
Having some understanding of your user’s emotions and personality is always good. This information actually helps the designer to create a better user journey for your product.
6. Technology understanding
Capture what system your users are using. This is a great finding helpful for all your stakeholders to create the product design specific to the system users are using.
The elements mentioned above need to be drafted from your research findings and the analysis you make from them. While there are no exact numbers on how many personas you need to have for your product, having one or two personas could be a great start.
If you are having more than one persona, you need to define one of them as your primary persona based on your business goals and the problem you will be solving.
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- Focus on 1-2 personas to avoid confusion during the design process.
- The elements to add to your personas depend on the goals of your persona.
- If your product requires more than one type of persona, define one of them as your primary persona.
Well, congrats 🎉✨for completing the article, and by now you must have got a fair understanding of all the essential elements that you need to have to create a great User Persona.
Let me know, in the comments below your experience of creating the User Personas and what elements you are using to create your persona.
See you in my next article.
1. Check out my step-by-step guide on how to create a user persona.
2. Join me live on CRATER streams to understand more about UX topics.
3. Reach out to me for a free 1-on-1 design mentorship
4. If you are a self-learner, and want to learn at your own pace, then explore my Youtube channel, where I explained topics related to UX Design.
5. If you are someone who needs a more guided and structured approach, then enroll yourself in my upcoming UX Crash Course.