Overview

MAERSK is an integrator shipment & logistics organization. To modernize their internal products in terms of scalability, integration of new Design System and support Pricing Managers to set pricing in an easy manner by eliminating to work with 3rd party tools & manual reports.

My Role

Worked as a solo designer with complete ownership of the product by following end-to-end design process

After

Creative process

In this project, I followed the Design Thinking approach. I started with Heuristic Evaluation followed by Generative User Reseach to understand the current experience of the users using the product, their needs and expectations. 

Discovery

The project was to re-design our current Pricing portal, so I started with Heuristics Evaluation to analyze the exisiting Usablity issues with the product and what we can improve before starting out the new design.

The Heuristics Evaluation was conducted in collaboartion with a Usability Expert. The report shared served our Product Owners to prioritize the backlog. Apart from that it also gave me a direction on what additional I need to learn from my users in terms of product experience. So, I conducted a Generative User Research

• User Interviews to capture user challenges, needs
• Contextual enquiry to understand how users are actually using the product daily to make informed decisions

Research goals

• Uncover any issues users are facing in their day-to-day work
• What aspects of the product work well for the users? What do users find frustrating?
• Identify key areas of focus that needs to be prioritized
• Use opportunities to help inform UX Roadmap

Research insights

Persona

I also conducted a Survey to get the prespective of the data captured from research from all users using the product. And it was great revelation as the idea of conducting Survery proved positive. More than 90% of users response matched the research insights. Which was very conclusive for me to suggest that certain areas require UX attention with a overall redesign with integrating of new design system.

Survey insights

Now the most interesting work for me was to present those insights to my product owner for prioritization of the work along with existing ongoing work. For which I created the report in two different formats.

•  A detailed report in Dovetail, with high-level overview in Confluence
• Presentation consists of – Research Plan, Persona, Experience Map, Key Finding

The Journey Map was created as it was easy to present the UX recommendations against each area of the product in an easy readable format. It was also helpful for the stakeholder to review the details as well.

Design

Attra Wallet

UX Design

Helped with designing a payment app for in-house employees to make day-to-day transactions easier.

Deliverables

To design a dashboard for displaying internal business unit performance in one single platform.

To automate the business performance tracking across internal departments so that it becomes easier for management to do yearly planning

• Design a web portal so every department can update its status in a timely manner.
• Design a dashboard, to present important KPI’s in a view.

• Visual Design
• UX Design

Creative process

After understanding the business goals, I planned to conduct a strategy workshop with the stakeholders to define the UX KPIs and overall project requirements. The project took almost 2 months to complete and handoff to the client product team to develop.

I started with some research and learnings about best practices for designing Dashboards. I gathered a couple of design inspirations from Behance and Muzli.

Started brainstorming sessions with the stakeholder and other department heads to ideate on possible solutions. The goal of this process was to figure out the below areas.

• The KPIs to track on the platform from different verticals of the organization
• To understand different tasks users willing to perform by creating User stories & HMW (How Might We) questions.
• Create an information architect to understand the functional aspect of the product from the project manager.

I started with creating the wireframes to validate the content layout for the portal. After creating the hifi mockups I also performed Usability to validate the designs.

Usability findings

• Creating the information architect with a complete understanding of the functional side of the product is crucial. It helps the designer determine the interaction.
• Improved communication skills as there were multiple meetings and presentations with the stakeholders and client management.
• Developer collaboration is very helpful early in the design process, as it helps to overcome design debt.

Attra wallet

UX Design

Helped with designing a payment app for in-house employees to make day-to-day transactions easier.